GSERP0.2by Swomi

A standard for how a site presents itself to search and AI

GSERP sets out how a site should present itself so that classic search, AI search, answer engines and Swomi's own search can find it, read it and cite it correctly. Every criterion is published with the exact test that checks it. Swomi runs GSERP.

Current version
GSERP 0.2 (checker 0.2.0)
Published
5 November 2026
Run by
Swomi Group Inc.
Status
In public before version 1.0. The free check and the GSERP mark are not open yet.

GSERP in one picture

Your site

FindGroups ROBOTS, SITEMAP, LLMS, FILE, NOTFOUND, LIVE

  • robots.txtMay this reader fetch the site, and where is the sitemap?
  • sitemap.xmlllms.txtWhich pages are there?
  • https301404Does every address answer as it should?

ReadGroups PAGE, LINKS

  • <html lang><title><meta name="description"><h1>What is this page, and in what language?
  • noindexIs the page meant for search at all?
  • <a href>Where next? Every link leads somewhere.

CiteGroups LD, PAGE

  • rel="canonical"og:urlWhich address names this page?
  • WebPageOrganizationBreadcrumbListWhat is it, whose is it, and where does it sit?
  • og:titleog:imageHow should a link to it look?

Read the same way by

  • Classic searchLists of results with links and snippets
  • AI searchWritten answers drawn from indexed pages, with links
  • Answer enginesAssistants that fetch a page when someone asks
  • Swomi's own searchNot open yet
Figure 1. GSERP in one picture. Each band is a part of the standard, with the files and tags it tests and the question it answers for a reader. The four kinds of reader fetch the same files and pages: GSERP asks a site to present itself once, in a way all four can read.

What GSERP is

A set of published criteria. Version 0.2 has 54 of them in 10 groups: 31 required, 20 advised, and 3 for information, which never fail. Each one states what it requires, why, the exact test that checks it, and what counts as pass, warn and fail.

A checker that applies them. The criteria are written from Swomi's checker, version 0.2.0. It tests a site's files before the site goes live, and the live site after. A site meets GSERP 0.2 when no required criterion fails. Advice never blocks.

A mark, granted and re-checked in public. A site that meets the standard will be able to show the GSERP mark, re-checked every month and withdrawn when the site stops meeting it. The free check, the marks and the register will live on swomi.ai. None of them is open yet.

Read the standard How certification works

What GSERP is not

A promise of ranking, traffic or citation
Engines decide what they show. Google, for one, says that meeting its requirements does not guarantee that a page is crawled, indexed or shown.⁠[1] GSERP checks what a site controls.
Made or endorsed by any search engine or AI provider
GSERP is Swomi's. Engines and crawlers are named on this site only where a criterion needs their names, and only in plain text.
A review of content, security, speed or accessibility
Version 0.2 tests how a site presents itself, not what it says. Some of these are proposed for later versions.
An ISO standard or an accredited certification
It is Swomi's own standard, published so that anyone can read every test and repeat it. Where the rules come from says what that means.

The 10 groups, in the order the checker runs them

Each group gathers the criteria for one part of a site. The numbers are the sections of the standard.

  1. 4.1Configuration fileconfig:An optional file in the release that tells the checker which paths the site's application serves.1 criterion: 1 for information
  2. 4.2Required filesfile:Six files every release must have at its root.6 criteria: 6 required
  3. 4.3robots.txtrobots:Who may read the site, its owner's choice about AI training, and where its sitemap is.6 criteria: 2 required, 3 advised, 1 for information
  4. 4.4Sitemapsitemap:The list of pages the site wants found, and nothing else.6 criteria: 5 required, 1 advised
  5. 4.5Not-found page404:The page served for an address that does not exist.1 criterion: 1 required
  6. 4.6llms.txtllms.txt:A short guide to the site for agents and answer engines.2 criteria: 2 advised
  7. 4.7Each pagepage:What every page says about itself in its head: language, title, description, canonical address, previews and icon.15 criteria: 7 required, 7 advised, 1 for information
  8. 4.8Structured datald+json:Machine-readable statements of what the page is and who stands behind it.7 criteria: 3 required, 4 advised
  9. 4.9Linkslinks:Links a crawler can follow, and that lead somewhere.2 criteria: 2 required
  10. 4.10The live sitelive:How the site answers on the internet once it is deployed, read only as its robots.txt allows.8 criteria: 5 required, 3 advised

From check to mark

  1. Check. Anyone runs the free check on swomi.ai, with no sign-up.
  2. Fix. The report gives each result by its criterion id, so every fix points to a published test.
  3. Meet the standard. No required criterion fails.
  4. Hold the mark. The person who runs the site takes the GSERP mark for it. It links to its own verification page on swomi.ai.
  5. Keep it. The site is re-checked every month. A failed re-check withdraws the mark.

The check is free. It is not open yet. The mark's final name will be published with version 1.0.

The full rules Tell me first

References

Numbered in the order they are first cited on this page; each entry links back to the places that cite it. Every source was opened on 5 November 2026.

  1. ↑ AI features and your website. Google Search Central, updated 10 December 2025.